Holly is a London based photographer & director, specialising in authentic lifestyle imagery.

Holly grew up in the North East, the daughter of artists, in a house filled with music and design, so creativity is in her blood. She originally studied fashion design, but after a decade spent working in London and Paris she realised her lifelong long of photography had taken over, and made the break to become an advertising photographer.

She’s now based in South East London, shooting narrative lifestyle photography and directing brand films, capturing those everyday moments that tell a story and add warmth and authenticity to a shoot. Holly aims for relaxed, positive energy on shoot days, letting genuine interactions unfold, steering and directing people and moments to create stylish but believable imagery.

She thrives on the challenges that come with large scale productions and tight deadlines, and the energy that comes from working with a big crew. Holly is lucky to have a talented team around her, they aim to always have fun on set (after all we’re able to make pictures for a living!) and keep things fast paced and collaborative.