Panasonic Breadmakers | Atmospheric Lifestyle Photography

A new stills photography campaign that I shot for regular client Panasonic Europe, commissioned for the launch of their new Mini Breadmakers. It's always a pleasure shooting with the brilliant team at Panasonic, the challenge on these product focused shoots is to marry the shot list requirements, and the need to illustrate the key features of the product, with beautiful and engaging campaign visuals.
Drawing on the brand’s messaging around sustainability we created soft but atmospheric lighting, cast our fantastic talent Jess and sourced a kitchen location that felt aspirational but still authentic.
Working alongside my agents Hancock & Handsome, we seamlessly produced the shoot, from delivering initial creative concepts to booking crew and casting models, and ran all shoot day logistics and post production. We delivered a huge range of final assets across stills and motion, with a totally joined-up team where I worked as both director and photographer to ensure a fluid transition when switching between stills and video set ups.
The final campaign delivers product based imagery that has an immersive lifestyle feel, the recipes and the product are still the heroes, but are much more likely to draw potential consumers attention.
Thanks to the fantastic crew who helped bring the shoot to life.