Innis & Gunn lager

More from the OOH campaign we shot for Scottish craft lager brand Innis & Gunn.

We shot the brand’s signature pint glass and can across a variety of layouts during a two day studio shoot, producing an array of content to work across everything from 96 sheet billboards to digital bus stop ads.

Fantastic art direction from agency Studio Something made this a really creative brief to work on - we approached shooting the pint as if we were shooting a beauty campaign, surrounding it with a minimal, tonal set to make sure all the attention was on the icy cold beer!